Sergio Lub Jewelry
Sergio Lub Family Jewelers
Each bracelet is handcrafted by the Sergio Lub family jewelers using copper, sterling silver and jewelers brass. They are designed to be worn continuously and age gracefully, lasting for years. Many of the designs are complex combinatioins of separate metal pieces. To ensure their designs withstand the stresses and strains of daily wear, they use silver solder to carefully join the metals together. Many of their bracelets include two rare Earth magnets, carefully placed to be worn over the wrist’s pressure points. Research has shown that magmnetic fields influence the biological systems, believed to attract and repel charged particles in the blood stream increasing circulation, stimulate tissue regenertaion and reduce pain. Chinese doctors have believed for millenia that a magnetic field, when next to the body, could markedly increase the wearer’s vital life force, known as ‘Chi.
Here is the Designer’s Story
Sergio Lub is an American artist of Russian descent, born in Argentina in 1953. Trained as an architect in Buenos Aires, Argentina, Sergio realized his creativity could be more freely expressed as a jewelry designer. With access to an abundance of silver, Sergio’s introduction to copper began when he started adding copper into his work for color.
“That is when I discovered the red metal and how friendly it is. Soon I was a copper fan and it became my primary medium. That was 47 years ago and our love affair is still strong. I feel more at ease and creative working with copper than with any other metal.” – Sergio Lub
Sergio’s son, Nikolas, and daughter Sonia inherited their father’s love for copper, and continue their family tradition of creating jewelry together in their studios in Northern California. Together they celebrated their 50th year making jewelry in 2019.
Tuesday: Noon to 5:00
Wednesday through Friday: 10 to 5:00
Saturday 10 to 12:00 *and by appointment
**Special Hours: Friday, October 20th 10-4:00
**CLOSED Saturday, October 21st
We recommend appointments for custom design and appraisals.
As always, we remain committed to providing jewelry and watch repair services in a timely manner and MOST repairs can be completed in less than one week. We can replace watch batteries while you wait (if not too busy) or within one business day.
To schedule an appointment, please send your email request to: ViirInc@gmail.com -- we respond as quickly as possible to all emails. You may also leave a message at our store: 520-795-5496, and messages are checked on "store open" days.
If you have an estate or multiple items for appraisal or if you would like to create a custom design, we ask that you schedule an appointment so that we can give you our unhurried attention.
To schedule an appointment, please call the store at 520-795-5496 and leave a message OR send us an email at ViirInc@gmail.com and we will get back to you more quickly. You can also send a contact request through this website.
Address: 2464 N. Campbell Avenue (Parking is available behind the building)
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Viir Fine Jewelry & Art
2464 N. Campbell Avenue
(Parking available behind building)