Viir Fine Jewelry & Art

Welcome to Viir Fine Jewelry & Art -- one of Tucson's longest-established locally owned and operated Jewelry stores in Tucson. Jeff Velasco, a fourth generation Tucsonan and proud University of Arizona grad has served Tucson as a full service fine jeweler since 1982. In 2013, He and his wife, Brenda, expanded their fine jewelry business to include a fine art gallery, featuring the works of emerging and established artists as well as a variety of unique, one-of-a-kind works including glass, wood, hand-forged knives, Native American artifacts, and much more. We invite you to stop by and discover one of Tucson's destination galleries.

Testimonial – Lex H.

I first discovered Viir a few years ago when a favorite watch of mine needed a new battery. I had been driving past this store daily for many years and never went in. What a surprise! What a beautiful, welcoming and peaceful place - and the owner is wonderful. The service was timely and fairly priced. I sent my wife there for some small jewelry repairs and she was equally pleased with both the price and the quality of work. Then, this year, we decided to have my wife's wedding ring redesigned for our 20th anniversary. Previously we had gone to a jeweler in Scottsdale for our custom work but we decided to work with Cindy and Jeff this time. I can't even begin to tell you what an outstanding experience this was -- they listened and worked with us until we had just exactly what we were looking for. We couldn't trust or respect a jeweler more -- and he's right here in Tucson.

Kirk G.
Tucson, AZ
5.0 star rating

Testimonial – Rory A.

Where do I start? The actual store is amazing. The way they have it designed as an art gallery and a jewelry store is awesome! It is worth the time to go in just to look around. Their Customer service also can't be beat. I lost my wedding ring and I expected to have to shop around but when I got to Viir, Jeff and his staff took such good care of me that I walked back out of the store with the ring I wanted. I couldn't be happier.

Rory A.
Tucson, AZ
5.0 star rating

Testimonial – Felina C.

My now-husband and I go to Viir for all of our jewelry needs. My husband and I go there for any watch repairs needed, anniversary/holiday present purchases and they have always been great! The owner Jeff Velasco is incredibly nice, incredibly knowledgeable and always answers any questions we have. We like Viir so much, my husband had a custom engagement ring made there as well as our custom wedding bands and they are gorgeous! I go in periodically to have my ring cleaned at Viir and they are always incredibly nice, great customer service. I highly recommend going to Viir for the beautiful selection, beautiful store and excellent customer service!

Felina C.
Tucson, AZ
5.0 star rating